Kim Fay Launches Campaign to Appreciate Mums, Caregivers & Guardians
Kim Fay, a local based manufacturer of personal care, tissue, & hygiene products, has kicked off a three month campaign dubbed ‘Thanks Mum’ to appreciate mothers, guardians and care givers who often serve selflessly with little appreciation.
The campaign, which has been rolled out across all major retail outlets will see mums receive a wide variety of gifts including vouchers and hampers from Kim Fay upon purchase of Fay tissue products within the three months.
Speaking about the Thanks Mum campaign, Hartaj Bains the Sales and Marketing Director at Kim Fay said, “the campaign is centered around children thanking their mums and mother figures for always being there for them during those typical mother-child moments. We have targeted the later festive part of the year to remind everyone to make mums feel special by saying just two words ‘thank you’ for the soft touches they add to our lives.”
The campaign incorporates a vibrant online and mall activations, which encourage participants to upload creative, heart-warming appreciation videos for a chance to win dinner and spa vouchers for their mums at Best Western Premier Hotel in Nairobi.
“Every weekend, we will set up a ‘Thanks Mum’ appreciation booth across select Malls to engage shoppers and help them understand how to participate; our goal is to ensure all mums know that they not only deserve a thank you from those they are nurturing, but that they can also win well deserved dinners and spas for all their years of selfless service,” explained Andrew Mureithi, Brand Manager at Kim Fay.
“The most exciting part of the campaign however, is our Corporate Social Responsibility aspect which targets the least unappreciated mums, caregivers and guardians. We have selected to work with the Nairobi Hospice, New Life Children’s Home for abandoned babies and Ngong Children’s Home which we have been supporting for years,” added Andrew.
This November, Kim Fay is joining New Life Home Trust to mark the World Adoption Awareness Month by appreciating more than 70 care givers in honour of their role in the lives of the abandoned children; ensuring their needs are taken fully care of all year round.
Speaking at the event Janet Mutinda CEO at New Life Home Trust said, “New Life Home Trust has rescued about 1728 children since its inception in 1994 and successfully placed about 1200 of the 1728 children in alternative family care through kinship adoptions, forster care or adoptions by non family members.”
She appreciated the team at Kim Fay for organising the event and surprising the care givers with hampers from the manufacturers high quality Fay brand including toilet paper, facial tissues, wipes and pocket tissues.
The Thanks Mum campaign will be supported by 360 degree marketing strategy including to Radio, TV, Billboards, street poles and online on social media (@FayTissues on Facebook and Twitter under #ThanksMum #AddASoftTouch) for maximum impact