Samsung, Virtual essence partner to offer digital school content
Leading electronics firm, Samsung Electronics East Africa has partnered with Virtual Essence, an innovative company specializing in e-learning solutions for Primary schools, meant to make learning easier, more exciting and highly motivating. The partnership provides a technologically enticing yet educative way of engaging school children at home as parents continue to grapple with the extended December holidays in Kenya.
As part of the partnership, Samsung will bundle the Msingi pack e-learning software for lower and upper primary classes with the Galaxy Tab A 7” tablet for the benefit of teachers, parents and children who want to interact with up to date educative content and school revision material. The Msingi pack application has e-learning content in the common subject areas of Math, English, Swahili, Science and Social studies. It also includes digitized revision past papers that can be completed on the tablet with reports and scores generated for each completed paper.
Moreover, each past paper in the varying subject areas must be completed within a set amount of time thus mimicking the time constraint of the real world exam. The Msingi pack application will be provided via a specialized Micro SD card package that customers purchasing the Galaxy Tab A 7” will receive. The Msingi pack offer is available at Samsung brand stores and select Safaricom shops for customers purchasing the Galaxy Tab A 7” for a limited time.
“We are excited to partner with Samsung and it is our hope that this will go a long way in promoting awareness of the Msingi Pack platform for learners in the country. Msingi Pack aims at bringing together all stakeholders of learning by having specific relevant content for teachers, parents and students. The content is 100% local and is aligned to the Kenya Institute of Curriculum Development (KICD) syllabus,” said Virtual Essence General Manager Jonah Wanjohi.
According to Wanjohi, Msingi Pack was first introduced in 2009 and it has since then grown to include Msingi Pack Mobile for smartphones and tablets, Msingi Pack junior student companion, Msingi Pack junior for schools – lower primary ( Class 1 & 2) and Msingi Pack student companion for upper primary (Class 6, 7 & 8)
Samsung Electronics East Africa’s Vice President and Managing Director, Mr. Jung Hyun Park said the Msingi pack application endeavors to offer innovative, modern, teaching and learning methods that coincide with Samsung’s mission to inspire the world and create the future through new technology, creative solutions and innovative products.
The Samsung Galaxy Tab A 7” serves as an ideal platform for mobile learning with its compact form factor, a 7-inch display with reading mode, long lasting battery, 1.5GB of RAM, and an expandable micro SD storage of up to 200GB for additional storage. In addition, the Galaxy Tab A 7” also has a specialized Kids mode that allows for parental controls to be applied to the tablet to ensure the digital safety of younger users.
Further to Samsung’s efforts to enhance digital learning through tablets, Mr. Park also unveiled a consumer promotion where customers buying the Samsung Galaxy S7 Flat or Edge will enjoy a bundled offer to take home the Galaxy Tab A 7-inch at a discounted price of Sh10, 000 from the previous Sh21,000. The S7 Flat currently retails at Sh69, 999 while the S7 Edge retails at Sh79, 999.
Park added that the partnership with Msingi Pack was a show of commitment by Samsung to deliver innovative products and solutions to its consumers in Kenya. The Galaxy S7 tablet bundle promotion will start in time to coincide with the festive month of December.